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Keynote in Geneva (December 6th 2019)

Presenting at the International Symposium: The Real-World Impact of Creativity in Education, Organisations, and Society




Creativity is undeniably one of the buzzwords of the 21stcentury. It gained a prominent role in educational policy, business strategy, marketing campaigns, recruitment plans, political activism and beyond. And yet the question remains of what exactly we mean by creativity in all these contexts. More than this, what is the real-world impact of our definitions, theories, and practices of creativity in the life of students and teachers, in organisations, and in society at large? If creativity is the ‘force for good’ we imagine it to be, wha